Having photographed stylists’ assistants in the last issue of AnOther Magazine, shop assistants seemed to be a natural progression. For those people who work with clothes all day, fashion and style become a focus, and with time to experiment they wear clothes differently to others – and to each other. "The girls from vintage shops had an eclectic retro style – The Dover Street Market girls were avant-garde in their dress; there was a slightly buttoned up austere simplicity and cool classicism to the girl from APC; and a wild punkish femininity to the girl from Vivienne Westwood,"" explains Joanna Schlenzka. And why did Gareth McConnell cast them? “They are all girls that I could have fallen for at one time or another," he says. "Everyday beauties."