Shop Girls
Shop Girls

Polly Pan and Sara Arnold work at Dover Street Market

(Left) Jacket by Temperley; Rucksack by DSquared2; Necklace by Peter Jensen; Dress and hat Polly's own, (right) Jacket by Jitrois; Hat, mittens and dress Sara’s own designs; All other accessories Sara's own

Shop Girls

Mary George works at FrostFrench

Coat dress by Vivienne Westwood Gold Label; Tights By Wolford

Shop Girls

Marta Satochina works at Issey Miyake

Jacket by We Are Replay; Top by Issey Miyake Pleats Please; T-shirt by High; Earrings Marta's own

Shop Girls

Catherine Osterberg works at Retro Woman

T-shirt and waistcoat by High; Skirt by Vivienne Westwood Gold Label; All accessories Catherine’s own

Shop Girls

Maisie Willoughby works at YMC

Jacket by Chanel; Trousers by Diesel Black Gold; All accessories Maisie’s own

Shop Girls

Lizzie Black works at Beyond Retro

Trousers by Gucci; Heels by Tsumori Chisato; Shirt Lizzie's own

Shop Girls

Teresa Ferreira works at Brick Lane Thrift Store

Blouse and skirt by Miu Miu; Top (worn underneath skirt) by Diesel Black Gold

Shop Girls

Rosie Offord works at Beyond Retro

Cardigan by K by Karl Lagerfeld; Striped vest by Diesel Black Gold; Shorts by Juicy Couture; Cuff by Tom Binns; T-shirt Rosie's own

Shop Girls

Catherine Shinerock works at Start Boutique

Jumpsuit by Galliano Jeans; Bangle by Pucci

Shop Girls

Ronks works at Rokit

Sunglasses by Tom Ford Eyewear; Jacket and trousers by Byblos; Bracelet by Tom Binns; Boots and all other jewellery Ronks' own

Having photographed stylists’ assistants in the last issue of AnOther Magazine, shop assistants seemed to be a natural progression. For those people who work with clothes all day, fashion and style become a focus, and with time to experiment they wear clothes differently to others – and to each other. "The girls from vintage shops had an eclectic retro style – The Dover Street Market girls were avant-garde in their dress; there was a slightly buttoned up austere simplicity and cool classicism to the girl from APC; and a wild punkish femininity to the girl from Vivienne Westwood,"" explains Joanna Schlenzka. And why did Gareth McConnell cast them? “They are all girls that I could have fallen for at one time or another," he says. "Everyday beauties."

Photography: Gareth McConnell
Styling: Joanna Schlenzka
Hair: Raphael Salley at Streeters London
Make-up: Ayami Nishimura at Julian Watson Agency using Chanel Spring 2010 Collection
Photographic assistants: Michelle Beatty, Marie Angeletti
Styling assistants: Nobuko Tannawa, Shinichiro Katsumi, Danielle Waldman  
Hair assistant: Akiko
Make-up assistants: Thomas De Kluyver, Joanna Banach
Special thanks to The Cloth House, London