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Men's Fashion / Collections Digest

Casting at Sibling for London Collections: Men A/W14

Unique documentation of men's and women's fashion collections

Sibling A/W14
Sibling A/W14 Photography by Rosaline Shahnavaz

Casting master Eddy Martin explains the fun on the catwalk at Sibling A/W14

“Friendly faces and juicy rugby thighs” concludes Eddy Martin on the casting for the A/W14 Sibling menswear show that took place earlier this week. Inspired by utilitarian clothing, workwear and the 1960’s photography of John Bulmer, the collection has an echo of the tinkers and itinerants of Britain’s past, camped up by the house’s signature bright colours and urban style.

"The collection has an echo of the tinkers and itinerants of Britain’s past, camped up by Sibling's signature bright colours"

“It was my first men's show for Sibling and I tried to carry on the great work that they have been doing with their stylist Matthew Josephs for the last couple of seasons,” continues Eddy. “The collection is mainly all knitwear and jersey. They want the clothes to be nicely filled with sexy bodies.” Oversized scarves and knitwear synonymous with the brand were worn with patchwork jumpers, bold print and fringing in leopard, fur and hand-darned denim. Models, including Jakob Hybholt, Edward Wilding and Arran Sly, carried hand-made ‘love tokens’ such as crocheted blankets and spoons.

“The boys are encouraged to smile on the catwalk, we really want them and the audience to have a good time," shrugs Martin. "It's not chauvinism (I'm French!) but British boys don't have to try very hard, they just get it.”

Text by Mhairi Graham

Laura Bradley is the Editor of She is a writer specialising in fashion, fragrance, arts and culture and contributes to NOWNESS, Dazed & Confused and The Gourmand.


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