— June 29, 2012 —
Unique documentation of men's and women's fashion collections
Hardy Amies S/S13 Photography by Matthieu LavanchyThe Paris debut for the reinvigorated fashion house Hardy Amies was a highly anticipated affair, with creative director Clare Malcolm working to position the brand, currently perhaps best known as former official dressmaker to the Queen, as a major player on the menswear stage. The result was a collection that gave a firm nod to the slick tailoring that has been a mainstay of the label since Hardy Amies opened his Savile Row store in 1945, but which was given light and shade with witty details evoking the historical and sartorial periods Amies himself lived through. This homage to the Hardy Amies brand heritage was offset with an opening video artwork from Ori Gersht, depicting a vase of flowers exploding in mesmeric slow motion.
Here, AnOther Man’s senior fashion editor Bryan McMahon gives his summary of the show, accompanied by stunning backstage shots by AnOther photographer Matthieu Lavanchy…
"The collection is based on the parallels between Cecil Beaton and Hardy himself, so the show was split into sections; starting with their notoriety as part of the Bright Young Things, through their time in WWII, and then closing on their revival in the Peacock generation."
Text by Tish Wrigley