— February 24, 2010 —
In Menswear Confidential, top designers share the visual references and making-of stories behind their latest collections
James Long: There is always quite an aggressive element to my work. It has a feverish mood; it's hot. The boys are in a boiler room with a fever, light's are flashing, refelctive glows make bodies appear hollow, prints make the body appear feverish. The longer they are in the boiler room the more agitated they get. They start to halluciate, they think they need big oversized coats, then they undo their boiler suits to reveal...the rest is at the show.