Who? Polaroid, instant photography’s most celebrated brand, is now an impressive 74-years-old. To celebrate this milestone, the company, in conjunction with a selection of artists, designers, actors, photographers and musicians, is putting on the Made in Polaroid exhibit at Phillips de Pury & Company’s gallery in New York City. Those involved include the polymath James Franco, French fashion photographer Patrick Demarchelier and artists Nate Lowman, Jim Lambie and Liz Brizzi.
What? Made in Polaroid will feature over 60 pieces, one from each of the participants, varying from single mounted images to multi-print mosaics, with the aim being to create an individual response to story telling with photographs.
Why? The innovative exhibit pays homage to Polaroid’s founder Dr Edwin Land and his deep-rooted love of the arts. It celebrates Polaroid’s artistic legacy whilst investigating technology’s ever-evolving influence over creative expression. Moreover, after a weeklong exhibition, the entirety of the works will be auctioned off with proceeds being donated to Free Arts NYC, a non-profit organisation that provides arts and mentoring programmes to under-privileged children.
Made in Polaroid opens to the public on September 7 in New York City at Phillips de Pury & Company’s gallery at 450 West 15th Street and goes on auction September 14 at the gallery's space on Park Avenue.
Text by Daisy Woodward
