Heikki Salonen: There isn’t really a theme for each season as such. We’ve really spent time playing with classic designs but going beyond mimicking what’s previously been done before. I have quite a traditionalist design approach whereby I actually want to improve on what’s been done, making classics more desirable.
Interview by Madeleine Ostile
Madeleine Ostile works at FASHION EAST as Lulu's blog consultant and personal stylist. She is also a freelance fashion assistant/stylist
