Womenswear A/W10: Kinder Aggugini

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Mood Board 1
Kinder Aggugini

Kinder Aggugini takes us behind the scenes of his collection

Kinder Aggugini: These mood boards are a simple working process to achieve a look without losing site of the actual garments that will be sold and worn.

It starts with a picture of a person or a character that expresses the mood and the stance. It's always paired with a cloth to represent the weight of the garment. Once we see the first toile we place a polaroid next to it to see how the silhouette is proceeding and if possible we start making it into a look.

Generally I conceive the collection as a show, something I learned years ago from Vivienne Westwood. It helps to make it cohesive. If there are particular accessories like buttons or trims they go on the board of the respective look. Sometimes one board is representative of a whole group in the collection and often all the pieces in the group take the same accessories.

The more fittings we do, the more we know exactly what the garments will look like. I have taken the post-it notes that covered the boards off or nothing would have been visible. They say things like: "Tell Riccardo at Lyria to make fabric stiffer." "Double stitching on the inside, but just a single needle edge visible on outside." "Lining must be hand tucked only where red is visible." "Re-fit on Lianne." "Sandwich fabric and row edge with saw cutting." "Wash silk with enzyme E ...not L."