“When everything has been done, sometimes the only possibility left to be different is the idea of the traditional and the conservative.” Miuccia Prada in AnOther A/W03 issue
Ask any fashionista to name their top designers and the name Miuccia Prada is often first on the list. Preferring to stay out of the limelight, she took over the family business in 1978 and transformed it into a global fashion and style brand. Prada says she mainly bases her decisions on intuition and is known for her instinctual ability to forecast trends. Before her A/W09 dark and moody men’s show, the designer said this was no time “to invent things that men wouldn’t be interested in. A neo-conservatism seemed new.” And so she brought out elements of the 90s, giving way to nylon pullovers, double-breasted grey suits and coats with peak lapels, and over-slim trousers with wide cuffs. This year, according to Prada, her A/W10 men’s collection was about real life, reinventing the classics and delving deep into her print archives from the 90s.
Text by Lucia Davies
