For the full version of the films please visit www.alexandermcqueen.com.
Text by Laura Bradley
An Alexander McQueen show is always a special moment; a precedent set by the late Alexander Mcqueen and followed by his successor Sarah Burton. Extraordinary designs and techniques; unique hair and beauty; fascinating footwear. Captured exclusively at the house's women's and men's shows, here we exclusively present filmmaker John Maybury's interpretations of both performances for A/W13.
Maybury has a longstanding history with the house of McQueen, having created films during the late Alexander McQueen's tenure. Enfield-raised and St. Martins trained, Maybury has been making films since the 80s, working on music videos, shorts and feature films, including a biopic of Francis Bacon. His fashion collaborations also include Rifat Ozbek and Antony Price.
"I was inspired by contradiction of a threatening aesthetic and a delicate sensitivity"
Maybury was invited to the house of McQueen in the run up to each show and was given a preview of the designs and the moodboards. For his A/W13 men's film, Maybury was initially inspired by the disturbing aesthetic of the show space. Shooting on a series of iPhones and iPads, Maybury captures the startling looks, incorporating pinstripes, silk dressing gowns, masked faces, and slicked hair. "I returned to my experimental roots," Maybury explains of his approach to his women's A/W13 film. "I was inspired by contradiction of a threatening aesthetic and a delicate sensitivity. The stained glass prints and the delicate head cages were also a key reference point. The show was beautiful, combining fragility, femininity with a sexual, subversive element."