Luca Guadagnino and Chloë Sevigny Star in Loewe’s New Campaign

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Loewe Spring/Summer 2023 Pre-collection
Loewe Spring/Summer 2023 Pre-collectionPhotography by Juergen Teller

The acclaimed Italian director appears in Loewe’s latest campaign alongside Chloë Sevigny and Taylor Russell, who both star in his highly anticipated new film, Bones and All

When news broke last year that Luca Guadagnino was to direct a cannibalistic horror film starring Timothée Chalamet and Michael Stuhlbarg – the father-and-son duo from 2017’s sun-drenched, sensual drama Call Me by Your Name – the internet went wild. Bones And All, which is finally set to release in the UK later this month, is based on Camille De Angelis’s young adult novel of the same name; a tale of romance between cannibalistic outsider Maren (played by Taylor Russell) and Lee (Chalamet) as they journey through 1980s America. Following its premiere at the 79th Venice International Film Festival at the tail end of summer, critics praised the film’s romantic idealism and raw depiction of 1980s Middle America.

Today, Loewe unveiled its Spring/Summer 2023 pre-collection campaign, which features the director of Bones and All – Guadagnino – alongside Russell and Chloë Sevigny, who also stars in the film. Shot by Juergen Teller in his typically barren, anti-glamourous style, the trio appear in pieces from the Spanish house’s new Chinese Monochrome collection – which mixes sport, sculpture and surrealism – alongside a cast of other cultural figures including costume designer Sandy Powell, artist Roni Horn, and actor Tang Wei (who recently starred in Park Chan-wook’s Decision to Leave). In one standout image, Guadagnino stands inside a tiled kitchen clutching three shopping bags overflowing with carrots, wearing a blood-red sweatshirt imprinted with an ancient Chinese ceramic bowl. Loewe’s creative director Jonathan Anderson has reportedly collaborated with Guadagnino on the costume design for his upcoming movie Challengers (2023), which centres on the world of tennis.

Guadagnino is no stranger to the fashion world; the Italian director has worked on projects with brands including Dior, Fendi and Jil Sander, collaborated with Valentino's creative director Pierpaolo Piccioli on the short film The Staggering Girl in 2019, and directed Salvatore: Shoemaker of Dreams in 2020, a documentary about the Italian shoemaker's life. AnOther Magazine’s Autumn/Winter 2018 issue was even themed around his blood-soaked homage to Dario Argento’s cult horror classic Suspiria, and featured a number of covers with the film’s four female leads – Tilda Swinton, Dakota Johnson, Mia Goth and Chloë Grace Moretz.