The Best of the New Season’s Fashion Campaigns

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Paco Rabanne Stef Mitchell
Paco Rabanne Pre-Fall 2020Photography by Stef Mitchell, Courtesy of Paco Rabanne

From Paco Rabanne’s end-of-summer offering to Louis Vuitton menswear shot by Tim Walker

Paco Rabanne

Paco Rabanne enlisted Australian photographer Stef Mitchell to capture its womens- and menswear Pre-Fall 2020 collections in a beautiful series of photos which document the final days of summer and the first, soft lights of autumn. A dreamy portrait of the idle days of youth, Mitchell’s intimate images see friends hanging out in airy lofts; exploring city rooftops, and laughing with natural ease in sunlit fields. Like the relaxed yet elegant collection – which melds glittering metallics, retro tees and slim tailoring – Mitchell’s pictures capture “the attitude of Paco Rabanne today: in movement and off-duty”.

Bottega Veneta

Bottega Veneta transport us to wintery climes for the latest instalment of its ongoing collaboration with photographer Tyrone Lebon, who has shot the Italian house’s campaigns since the arrival of creative director Daniel Lee in 2018. Shot amid snow-covered landscapes at night – and starring the models Quinn Mora, Abbey Lee, Mona Tougaard, Sascha Uhlemann and Tobias Dionisi – it contrasts the sunny mood of Bottega’s previous campaign for Spring/Summer 2020, photographed on a mega-yacht in the Med.

Louis Vuitton

Tim Walker has photographed Louis Vuitton’s latest menswear campaign, the framework for which is “the utopian idea of ‘Heaven on Earth’”, which was the title of Virgil Abloh’s Autumn/Winter 2020 menswear collection. “It is underpinned by the overarching philosophy of Black Imagination and the continual imbuement of Black representation within fashion, luxury and beyond,” according to the French house. In Walker’s typically fantastical style, the campaign was shot in a room decorated with blue skies and clouds, a recurring motif throughout the collection, incorporated by Abloh as symbols of “freedom, unity and peace”.

Eckhaus Latta

Supermodel Alek Wek is the star of Eckhaus Latta’s Autumn/Winter 2020 campaign, which is lensed by AnOther contributor Talia Chetrit and styled by New York-based stylist Matt Holmes. In the laidback images, Wek sports some of the standout pieces from Zoe Latta and Mike Eckhaus’ collection – first shown at New York Fashion Week back in February – including a bright and boxy cropped orange skirt-suit and an enveloping, oversized trench coat.


Bella Hadid stars in Burberry’s new campaign for its Pocket Bag, marking the house’s first dedicated handbag campaign. Riccardo Tisci, Burberry’s chief creative officer, has consistently reimagined the storied British house’s codes through his own modern sensibility, and with the Pocket Bag this was no different: “I have always loved going into the archives and that is where I found the inspiration for this Pocket Bag,” he explains, citing the traditional Burberry Animal Kingdom as a key reference. Shot by Inez & Vinoodh and styled by Katy England, the campaign sees Hadid carrying variations of the Pocket Bag next to a sculpture of a panther. “[Hadid] has this fierce power and raw femininity that perfectly embodies the animal spirit,” says Tisci.


Coach’s new campaign is all about family – and it features families, including Jennifer Lopez’s, who are captured by Ryan McGinley. “In a year like this year, where there is so much chaos, so much change and uncertainty just happening all around us, family is all about having a constant source of love and light for each other,” says the musician. “I have never felt so close to my family or so dependent and needing them as I have during this time in my life.” In addition to Lopez, Michael B. Jordan, Kiko Mizuhara and Jeremy Lin – and their families – also star.

Dior Womenswear

Maria Grazia Chiuri’s Autumn/Winter 2020 collection for Dior was inspired by Italian feminist art – and the accompanying campaign, released earlier this month, is described by the brand as “a true ode to pluralistic femininity”. Photographed by Paola Mattioli, the images capture Dior’s codes – such as the reinvented Bar silhouette – and represent a refreshing, palette-cleansing set of visuals from the house.

Marine Serre

Marine Serre’s Autumn/Winter 2020 campaign imagines a future where “humans have spread out over a series of interconnected, life supporting planets,” matching the post-apocalyptic mood of the collection she showed earlier this year in Paris. Titled Mind Melange Motors, the transporting images recall the vast landscapes of Frank Herbert’s sci-fi mini-series Dune – noted by Serre as an inspiration point for the season – of which a new filmic version, starring Timothée Chalamet, will be released later this year.


Instead of models, Woolrich centres two creative “vanguards” in its Autumn/Winter 2020 campaign: American artist Lucien Smith and Serbian artist Ana Kraš, both of whom are currently based in New York City. Photographed by Josh Olins, the duo are captured within two settings – one reflecting NYC and one reflecting Mount Hood in the Pacific Northwest, the latter of which is a nod to the brand’s heritage in the great American outdoors.

Dior Menswear

Photographed by Steven Meisel, the latest campaign from Dior Men reflects the show set for Kim Jones’ Autumn/Winter 2020 runway show – held in January this year – which drew on the paintings of Dutch Masters, the elegance of haute couture, and the inimitable work of stylist and accessories designer Judy Blame. “I loved the show we did to celebrate Judy Blame and wanted to highlight the couture aspects of the collection by recreating the set for the shoot,” says Jones of the images, which sees a collection of models pose in front of a painterly backdrop.


This week, FARFETCH unveils an impressive new campaign heralding a new chapter and a new look for the global fashion platform. Starring a host of creative visionaries – including playwright Jeremy O. Harris, model Veronika Kunz, musician Kindness, poet Sonny Hall, actress Angelababy, environmentalist and poet Wilson Oryema, artist and model Kesewa Aboah, plus rising stars from China, India and Nigeria – the celebratory new campaign is entitled Open Doors to a World of Fashion. Created by photographer Harley Weir, stylist Lotta Volkova, filmmaker Simon Cahn and photographer Leslie Zhang, the fresh look for FARFETCH has “optimism and togetherness” at its heart.


“We were to collaborate and put a campaign together, but how?” wondered Kenzo’s new creative director Felipe Oliveira Baptista mid-pandemic, when plans for the designer’s first campaign for the brand – a road trip-themed shoot in the Azores with photographer Glen Luchford and stylist Jane How – had to be thrown aside. Adapting to the new physical challenges of these strange times, Oliveira Baptista and Luchford dreamed up a new idea instead – to precisely recreate images from Luchford’s remarkable archive in New York and Los Angeles, this time capturing Kenzo’s vibrant Autumn/Winter 2020 collection. Full of youthful vitality and optimism, the free-spirited images capture the essence of the collection, which, entitled Going Places, looks to “nomadic spirit, freedom, movement, and a certain idea of Kenzo timeless style,” says the brand.