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06
PHO_DR016A_LI_036_001_LeviStraussIntl_1967
PHO_DR016A_LI_036_001_LeviStraussIntl_1967
Holland Pop Festival Poster
Cowboys
Lesbian Gay Employee Association
Miners
Berlin Wall
03
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Images from the Levi’s archives

Cowboys were among the first customers for the riveted clothing. These cowpunchers are working their trade in Texas in 1902, and within a few years, real cowboys would be wearing their Levi’s jeans as extras in the first Western films
Levi Strauss & Co. Archives
    • PHO_DR016A_LI_036_001_LeviStraussIntl_1967
    • Holland Pop Festival Poster
    • Cowboys
    • Lesbian Gay Employee Association
    • Miners
    • Berlin Wall