34, Avenue Foch

We explore Miu Miu A/W10 via a short film, shot in the hidden rooms and labyrinthine corridors of the show space: 34, Avenue Foch

On March 10 this year, Miuccia Prada presented her A/W10 Miu Miu collection in a magnificent Parisian villa – number 34, Avenue Foch. Writing about the show location, Miu Miu sees the house as a rich source of domestic associations, "conjuring images of childhood as the girls wander through its many rooms." 

But this house is also a house of mirrors: they decorated the walls and made up the floors of the runway on the day of the show. The mirror is a mythical, "placeless place," says the fashion house, quoting from Michel Foucault’s 1967 lecture Of Other Spaces: it reflects what is real in an unreal, virtual space behind its surface. 

Willy Vanderperre’s fashion film of the Miu Miu collection, exclusively commissioned for the AnOther website, has this idea of placelessness at its core: 34, Avenue Foch becomes simultaneously a real place and a fairy-tale playground for a young Alice in Wonderland character looking through the looking glass, finding herself in a world where logic and reason are skewed. "Lindsey’s character is young and playful, open to discovering new territories in her black silk and wool dresses and coats with silk and metal flowers and bows," says stylist Olivier Rizzo of the protagonist, "and Mariacarla is there to guide her into the pleasures of adulthood, in her violet mohair fur, warm and comforting."

"It was a real pleasure, and a very rare occasion, to be able to interpret a collection in a way so appropriate to its nature" – Olivier Rizzo

Influenced by cult horror thrillers, Vanderperre creates an atmosphere of disquiet and strange beauty. Using the Grindhouse cinema trope of a flickering, disruptive signal frequency travelling across the screen, and portraying the young girl as disoriented in a maze of stairwells and corridors, Vanderperre says: "I wanted to reflect a kind of haunting, a feeling of unease in the room, and strange attraction."
The film’s visual style is his response to the collection, which Rizzo, who also styled the show, described as having "a dark Romantic side, nearly Baroque and very poetic, and a Futuristic side – very seductive in a playful way." A clash of ideas and styles characteristic of the Miu Miu brand is translated into moving images: "It was a real pleasure, and a very rare occasion, to be able to interpret a collection in a way so appropriate to its nature."

Willy Vanderperre
Olivier Rizzo
Agata Belcen
Models: Lindsey Wixson at Marilyn, Mariacarla Boscono at Viva,
Samantha Gradoville at Major, Anais Pouliot at Women
Hair Styling: Guido Paulao for Redken
Make-up: Pat McGrath
All clothes and accessories: Miu Miu A/W10