Sarah Lerfel, Owner of Colette

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colette x Hermès Brides de Gala scarf
colette x Herm├Ęs Brides de Gala scarf

Sarah Lerfel is the co-founder of the Parisian fashion and style boutique Colette, along with her mother Colette Roussaux. Her formidable vision as creative director and buyer has made this cutting-edge concept store renowned worldwide. Split over

Sarah Lerfel is the co-founder of the Parisian fashion and style boutique Colette, along with her mother Colette Roussaux. Her formidable vision as creative director and buyer has made this cutting-edge concept store renowned worldwide. Split over three floors there is nowhere else in Paris that you can get paté, Peter Pilotto and portraits by Rankin all under the same shop roof. Collaborating with a host of covetable brands to form their own exclusive collectibles including Chanel and Burberry, colette have recently added the luxurious Hermès to the list. It is therefore unsurprising that Sarah Lerfel’s favourite thing at the moment is the upcoming limited edition Colette x Hermès scarf.

Why did you pick the Hermes Scarf?
This blue dots version of the classic Brides de Gala is made exclusively for the Hermès orange box at Colette, which launches at the end of September. The Brides de Gala is one of the most historic Hermès scarves. In the past. it has been made in many colour variations, but I find this special version very fresh. And it's a very limited edition.

What is your favourite way to wear it?
Simple and maybe too traditional: just around the neck.

Do you remember the first time you discovered Hermes scarves?
Oh, my mum has been taking me to Hermès shops since I was born! I used to cry because we would stay for so long. Now, I love it: there’s a special atmosphere at the 24 Rue du Faubourg St-Honoré shop. I’ve bought a lot of scarves for my mum for her birthdays, but I only just bought my first one a few years ago, in an airport. I don't wear it very often, but just to see the orange box in my closet makes me happy.

Text by Lucia Davies

View Sarah Lerfel's Loves stream, she's adding new things every day.