London Fashion Week: Digital Love

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Marios Schwab A/W12
Marios Schwab A/W12Photography Brendan Baker

Whilst we're not ones to join in on the tweet-a-thon or constant stream of show reports usually associated with fashion week, there is no denying the increasing presence of technology – updating audiences globally with the latest fashion happenings

Whilst we're not ones to join in on the tweet-a-thon or constant stream of show reports usually associated with fashion week, there is no denying the increasing presence of technology – updating audiences globally with the latest fashion happenings minute-by-minute. From the recent boom in live video streaming (Topshop have got an iPhone app for it this season) and websites like Now Fashion uploading photographs of each show look instantly, to get a front row seat and access all areas pass there is no real need to leave the comfort of your own home as long as you have the internet close to hand. For A/W12, Richard Nicoll has even released a rechargeable handbag that can power your phone, complete with a Bluetooth enabled-LED charm that hangs on the exterior and flashes to indicate incoming calls – fashionable and functional.

With this in mind, we present show coverage from the first three days of #LFW via twitter alongside manipulated iPhone images taken by AnOther's photographer Brendan Baker...

Drapers @Drapers 
Simone Rocha: Good crochet, texture play bold yet delicate & boyish slant to tailored pieces. Oh, and major shoes twitpic.com/8li7w8

Women's Wear Daily @womensweardaily
“Makeup - and Queen Elizabeth" was the inspiration for Moschino Cheap & Chic's fall collection: bit.ly/zmjl7E

times fashion @TimesFashion
Photo: House of Holland reminded me of 70s kids clothes #lfw tmblr.co/ZD2zMxGcFiZZ

Browns Fashion @BrownsFashion
The atmosphere is fashionably tense, with thunderstorm noises filling the room at Christopher Raeburn #LFWLive

Harriet Walker @harrywalker1
Second metallic lip of the day at Kinder Aggugini

The LFW Daily @TheLFWDaily
Wet look hair backstage at Todd Lynn the perfect complement to torrential weather outside #lfw

VOGUE.COM UK @BritishVogue

On fashion watch at Eudon Choi! And great coats #lfw - jb yfrog.com/ntrm7nbj

Derek Blasberg @DerekBlasberg
Mario Testino and Kate Moss following Stella McCartney's epic performance piece of a live dance mob in London: say.ly/GWS1rOV

"To get a front row seat and access all areas pass there is no real need to leave the comfort of your own home as long as you have the internet close to hand"

IndyFashion @IndyFashion
Tam o'shanters, kilts and military colours at Margaret Howell. Always a lovely start to a Sunday morning #lfw pic.twitter.com/xKWGni0c

Telegraph Fashion @TeleFashion
Front row @Mulberry_Editor Michelle Williams, Lana Del Rey, Elizabeth Olsen, Leigh Lezark, Olivia Palermo. Gang's all here. #LFW AW

Dazed Fashion Team @Dazed_Fashion

Slick bunches- the gorgeous hair created by @BLEACHLONDON for @craiglawrenceuk show today pic.twitter.com/uY1sKfFQ

Vogue Magazine @voguemagazine
Head-turningly beautiful, semi-transparent, finely beaded evening dresses at @MariosSchwab fall 2012. ow.ly/9acOM

Business of Fashion @BoF
Richard Nicoll’s interactive presentation enabled viewers to be part of backstage creative process @nicoll_studio bit.ly/yTBV5K #LFW

Val Garland @TheValGarland
#Westwood Tattooed Tomboys, oh for a precision liner brush, Mactastic! pic.twitter.com/pCTi8YVj

Hilary Alexander @HilaryAlexander
A skinny trouser fest at Paul Smith, brocade, silk, wool, velvet, red zip details.mannish coats,pattern socks,patent loafers.

SHOWstudio.com @SHOWstudio
twitpic.com/8m2rkt Jonathan Saunders finale. Boom. Slick, chic, immensely desirable.

Business of Fashion @BoF

Fierce graphics, QR-code patterns and Mohicans at Louise Gray instagr.am/p/HMpvNQxHD7/

Text by Lucia Davies