Eva Victor has had a whirlwind year. Their directorial debut, Sorry, Baby, has been the slow-burn success of 2025, accruing critical acclaim and a word-of-mouth momentum since its release this summer. Loosely inspired by their own experiences, the film sees Victor take on the role of Agnes, an East Coast English professor who, after a shock sexual assault, begins to quietly unspool. It’s a story we know well in the post-MeToo era, but Sorry, Baby is a sharp, darkly comic reinterpretation of the ‘trauma plot’: there is no violence, no gratuity, no moralising and no revenge. Instead, the film is about the strange, slippery nature of trauma, and the mundane, often unsatisfying ways we have to stitch ourselves back together. Most importantly, it’s a celebration of friendship, and the bonds that keep us both tethered and alive.
Given all the buzz, it wasn’t much of a surprise when Jack McCollough and Lazaro Hernández, Loewe’s newly appointed creative directors, tapped Victor to be their next muse. “I felt unstoppable,” the actor and comedian tells AnOther, recalling the first time they wore Loewe at Cannes (a black structural suit one evening, and an “alien goddess” dress the next). “I was strutting in ways I didn’t know I had access to.” This month, the house has elevated them again, naming them the face of the Crafted Collection, a fragrance line that spotlights Iris Root, Roasted Vanilla, and Bittersweet Oud as its distinct, singular protagonists. In the stripped-back campaign, shot by Tim Elkaim, Victor appears clean and unadorned, posing alongside some of the collection’s key ingredients. It’s an exciting new pivot for the star, who made their name filming lo-fi comedy skits on Twitter.
Below, to celebrate the launch, Eva Victor opens up about their connection with Loewe, their rules for a great friendship, and their advice for anyone longing to make authentic creative work.
Dominique Sisley: Loewe feels like such a natural fit for you. In what ways does it connect to your own taste and aesthetic?
Eva Victor: I got to wear Loewe for the first time when I was premiering my film in the Directors’ Fortnight at Cannes. One look was this black structural suit and one was this billowing alien goddess dress. I felt unstoppable, you should have seen me, I was strutting in ways I didn’t know I had access to. I got to meet Jack and Lazaro as they were working on their debut collection, and shooting this campaign, I got little peeks into what they were crafting. It was all so luscious and sexy and strong. I love how they see shape – and how they play with gender, levity and power. Jack, Lazaro and everyone at Loewe are geniuses. I am so lucky I get to be here for this moment in fashion history.
DS: The campaign images by Tim Elkaim are beautiful. Does this kind of work feel comfortable to you?
EV: It’s so exciting because it’s so different from performing in front of a camera for a film. Here, you’re creating shapes and energy; you’re connecting with the camera straight on; you’re looking for a frame of life, a frame of something arresting. It’s fun work, but it’s also new for me, and I’m lucky Tim and the whole team worked with me throughout the day. Everything with me was shot in one day, that was a busy day!
DS: What do you like about the new scents, and do you have a personal favourite?
EV: I think everyone will find one that feels like it speaks to them on a soul level. For me, it’s Iris: it gives sensual but in a casual way, where you’re so hot but in a sort of ‘Oh me? Hot?’ way. Vanilla and Oud are beautiful and cosy, too. Maybe it’s a seasonal thing; maybe we are best off rotating through them throughout the year.
DS: This year must have been a whirlwind for you. With Sorry, Baby making such an impact, how are you feeling right now in the midst of it all? Have you had time to reflect on, or enjoy, its success?
EV: Listen, I am in London, I’ve had some champagne tonight, I’m in a very cosy Loewe sweater looking out at Hyde Park – you will not catch me complaining. But it hasn’t been a very reflective time for me yet; that always comes when I’m alone with my cat for a few days. I look forward to crawling back into my hole. But not tonight! Tonight is about London!
DS: What are the small everyday rituals that help you stay grounded? How do you stay sane?
EV: I do not stay grounded. I live in the clouds mostly and am constantly thinking. I don’t really know how to relax. I can’t really drop into whatever it is people drop into. My best friend told me we have to start putting our feet in the grass so we can feel the energy from the earth, but I haven’t started yet. Xanax when necessary? I light a lot of candles.
“I never related to the revenge plot, and was invested in making a film about love – a film that felt like a hug, not a shock” – Eva Victor
DS: Sorry, Baby resonated with so many people, in part because of how it portrays trauma in such an intimate, unusual way. What aspects of that experience did you want to highlight that you felt were missing from the way it’s usually shown on screen?
EV: I wanted to make a film about trying to heal and the life-saving friendship that gets you through a very difficult time. The film, for me, is not about violence. It’s about someone desperately trying to unstick themself when life has thrown something unbearable at them. It’s about the everyday reminders that you’ve been set off course, and the real resilience it takes to fight to stay in the world. I never related to the revenge plot, and was invested in making a film about love – a film that felt like a hug, not a shock.
DS: Agnes and Lydie’s friendship is at the heart of the film. What, to you, makes a great friend?
EV: I think there’s something incredibly special that happens with best friendship. It’s like your brains become one, and the self kind of evaporates; you’re like two researchers in a lab trying to solve each other’s freakouts together. It’s a true honour to be a best friend to someone. It’s a really particular, unbelievable kind of chosen family. I feel so deeply for my best friend, I think she is the whole world in a person. I can’t believe she’s mine!
DS: You’re known for comedy, but Sorry, Baby is deeply exposing and tackles a very serious subject. Were you ever afraid of being too earnest or too vulnerable? How did you break through that?
EV: No, not really to be honest. I was afraid of how I would feel if I didn’t stay true. I had to check in with myself quite often: ‘Does that feel true? Or is that just something that happens in a movie?’ Honesty was actually a very helpful tool; it guided me. Something my brilliant friend Daniel Liu said to me once was, ‘Truth and reality aren’t the same.’ We were talking about acting, and he was explaining that something can be true in the body and soul, but it doesn’t mean it necessarily has to be based in reality. I loved that. I think that idea is so freeing. That’s why some of our favourite films feel so true – no, that would never happen in our world, but that doesn’t mean it doesn’t feel immensely recognisable and earnest.
DS: When do you personally feel most beautiful?
EV: When I am being perceived without the confines of gender. When someone sees me as a person who weaves through and around and between identities. I love feeling really limitless. I love the play that comes with being many things and nothing at once. I used to think it was when my hair was straight. But now it’s this.
DS: Finally, what advice would you give to someone chasing a creative path, or figuring out how to tell their own story?
EV: Honestly, the thing that helped me the most is a bit intense: no one is coming to pull you out of your life and give you something, it’s up to you to create who you want to be and to create the thing you want to exist. (And maybe someone is coming, but for the sake of this advice, they’re not.) The idea that someone has to give you permission to become who you want to be, or see it in you in order for you to own it, is a fallacy. You have everything you need within you. You can learn any skill you need to. Let them catch up to you. Declare who you are and let them figure out how to make sense of it. Whatever fire is burning inside of you, your little secret, listen to that. Add fuel to your little fire. It’s yours!
Loewe’s Crafted Collection is available now.
