Brollies at the ready – Autumn has well and truly arrived, and the sparse trees and temperature drop are as good indicators of this as the biggest fashion brands, who have been dropping their Autumn/Winter 2024 campaigns over the past few months. Resisting the need to layer back up is part and parcel with the changing seasons, but still, these campaigns might offer a little inspiration for our reacquaintance with those cosy knits and jackets.
And boy, is there an abundance of inspiration to choose from. There’s a cult classic crossover in Proenza Schouler’s new campaign, which sees Jeff Henrikson capture Dazed and Confused and Party Girl star Parker Posey bundled up in the New York label’s tactile designs. Miu Miu ambassador Emma Corrin fronts the campaign for the brand’s upcycled pillar, featuring leather, kilts, yarns and embroideries derived from unwanted garments – and they look fab too.
Fresh off the back of her turn as Glinda in Wicked, Ariana Grande lets loose in a shimmering holiday campaign for Swarovski, shot by the legendary Mert & Marcus and brought to life through the vision of creative director Giovanna Engelbert, while, on the other end of the spectrum, Burberry debuts a cosy campaign featuring couples, friends and families wrapped up in the British label’s signature checks.
Click through the gallery below to discover our favourites of the season.
