Brilliant Things to Buy for the Year of the Rabbit

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Vivienne Westwood Andreas Kronthaler Casper Sejersen
Charley is wearing GARETH WRIGHTON, ATSUKO KUDO and ANDREAS KRONTHALER FOR VIVIENNE WESTWOODPhotography by Casper Sejersen, Styling by Ellie Grace Cumming

From Burberry bunny ears to Puppets & Puppets carrot bags, enter the rabbit hole with some of these pieces in celebration of the Lunar New Year

As far as Chinese zodiac animals are concerned, the rabbit is undoubtedly the chicest. Having wriggled their way onto runways and fashion editorials, the fluffy creatures have well and truly permeated the glossy walls of high fashion, and there’s no sign of them leaving soon. A symbol of longevity, peace and prosperity, this coming year is prediced to be a year of hope. As we hop into a new Lunar New Year, fashion brands are following suit with a selection of joyous sartorial offerings designed in ode to the wise, inherently lucky rabbit. 


Playfully reimagining the codes of the British heritage brand, Burberry presents a new capsule collection of menswear, womenswear, bags, accessories and childrenswear. The rabbit motif crops up through the collection as Alice in Wonderland-style cartoon prints on dresses and jumpers, while rabbit ears adorn baseball caps in white fleece and gabardine. 

Chopova Lowena 

Design duo Emma Chopova and Laura Lowena have slowly been building one of London’s buzziest brands. When asked to describe the brand’s design aesthetic, Chopova told AnOther: "It’s so hard to put into words ... you know it when you see it.” Available to shop now, the fleece hood with bunny ears from their A/W22 collection is a must-have for the Lunar New Year. 

Puppets & Puppets

As is the case with many of New York label Puppets & Puppets’ spectacularly quirked-up designs, it’s not easy to find an occasion where they make sense. This classic leather bag features a not-so-classic carrot handmade out of resin, therefore unfortunately inedible, though any rabbits who might catch a glimpse will assuredly appreciate the gesture. 


Welcoming the Chinese New Year and the arrival of spring in one fell swoop, Gucci’s vibrant new capsule collection is a joyous celebration of new and exciting beginnings. The campaign, captured by Max Siedentopf, sets an exuberant tone with its fantastical fields of flowers and cast of outrageously adorable bunnies, while the collection itself sees colourful new bags, spray paint-print sportswear, and some particularly delightful bunny-eared heels. 


A new capsule designed by newly appointed Ferragamo creative director Maximilian Davis sees a further clarification of the brand’s minimalist, sophisticated design aesthetic. In silk foulards featuring high impact prints of the rabbit’s eye, and in rich shades of red, the capsule combines traditional Chinese culture with Ferragamo’s elevated elegance. 


For the Lunar New Year, the Spanish artisans at Loewe have treated us to a redesign of their iconic Bunny bag. With the ‘knot’ signifying human connection and good fortune among Asian societies, the new style features some adorable floppy ears upon the knot, along with a shearling pom-pom tail. The bunny theme extends to their gorgeous scented candles too, with a limited-run caramel – or white chocolate, or vanilla, or rice – fragranced rabbit addition.

Chloe Nardin

“I have a very tender view of men and menswear. It’s not effeminate, it’s much kinder,” Nardin told AnOther of her S/S23 collection. Emblazoned with her already iconic, Carl Gustaf von Platen-designed rabbit logo, which riffs on the Playboy bunny in a nod to the playful romance that shapes the designer’s sportswear, Chloe Nardin’s slinky beanies revive traditional nightcaps in a twist on traditional menswear, and beckon the Lunar New Year of the Rabbit in style.

Dior Men’s

Designed in collaboration with purveyors of California-cool ERL, who worked with Dior creative director Kim Jones for the French house’s dreamy Spring 2023 menswear collection, their offering for the Lunar New Year sees the bunny symbol embellished on sneakers, emblazoned on vibrant red sweatshirts, and stitched onto a new, furry variation of Dior’s iconic saddle bag.


A chic new capsule from France’s oldest fashion house sees ready-to-wear and accessories that explore the universe of flora, inhabited by a charming rabbit protagonist. In graphic prints evocative of vintage children’s books illustrations, it’s a softer, yet sophisticated approach to the Lunar New Year of the Rabbit. 

Acne Studios

Created in collaboration with French-Russian artist Apollinaria Broche, this Lunar New Year capsule from Acne Studios focuses on a story of a lucky rabbit named Bun Bun. Appearing as an enamel charm, a heavy chain necklace and as a hoop earring, or emblazoned across a large knitted blanket, Bun Bun’s appearance in the collection is a playful splash of childlike nostalgia.