From the niche new beauty brands doing something different, to the industry’s evergreen icons, Tish Weinstock opens up AnOther’s dream vanity. Up this week – an evocative new fragrance from Byredo
- Who should use it? Evoking a sense of intimacy, it’s ideal for anyone missing a loved one
- How long until I love it? Rich and sensuous, it’s love at first spritz
- How planet-/people-friendly is it? Very. It’s gender-neutral – everyone’s welcome
- How do I use it? As Coco Chanel once said, spray wherever you wish to be kissed
It’s been a big year for Byredo, the uber-cool fragrance and make-up brand founded in 2006 by Ben Gorham. Not only was the company bought by beauty behemoth Puig, they also saw a changing of the guard in their make-up department, with make-up artists Lucia Pica taking over the reins from Isamaya Ffrench. And, if that wasn’t it, the brand has just added another fragrance to its ever-growing collection. Introducing: Eyes Closed.
“Distance and separation have been a recurring theme over the past few years and I wanted to capture a scent that supersedes this fragmentation,” says Gorham of what inspired the fragrance “Pulling away from screens that imitate closeness, we might be more in tune with each other if we simply close our eyes and shut out the physical world.”
A surprising interplay of patchouli and papyrus fuse with orris butter, ginger and carrot in an intoxicating mix, while candied spices (think: cinnamon and cardamom) create a sense of warmth, and tenderness. Driven by this human need to connect, Eyes Closed evokes the experience of intimacy, daring its wearer to dream of being their loved one, falling into each other in a loving embrace.
Eyes Closed by Byredo is available here.