This Hydrating Hair Mask by Sam McKnight Is the Key to Luscious Locks

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Hair By Sam McKnight
Hair By Sam McKnightPhotography by Sølve Sundsbø

From the niche new beauty brands doing something different, to the industry’s evergreen icons, Tish Weinstock opens up AnOther’s dream vanity. Up this week – the ultimate hydrating hair mask from hair wizard Sam McKnight

  1. Who should use it? Anyone suffering from overworked, under-loved hair
  2. How long until I love it? Delivering instant moisture and nourishment to lacklustre locks, you’ll be swooning over this one in no time
  3. How planet-/people-friendly is it? Very! Vegan and cruelty-free, Deeper Love is suitable for sensitive skin and scalps, while its packaging is made from 30 per cent recycled plastic
  4. How do I use it? Apply to freshly washed hair for up to five minutes, rinse, and style as usual

Often credited as being the first-ever session stylist, hair legend Sam McKnight has been there, done that, and coiffed it all. From Pepto-Bismol bobs to Baroque-style horns, he has created some of fashion's most imaginative looks, and even worked on Princess Diana’s iconic chop. It’s no wonder then, that his botanical hair care line – inspired by his own much-loved garden – Hair by Sam McKnight is such a roaring success.

The hero product? Deeper Love – an intensely hydrating hair mask designed to replenish the hair from the root up. Ideal for anyone with dry, damaged, or over-processed hair, this ‘one-and-done’ formula is powered by ultra-nourishing ingredients including the resilience-boosting RepHair™, a ceramide-like molecule that works to reinforce the hair fibre, and Crodabond™, which helps seal split ends and smooth down damaged hair cuticles. The ultimate hair TLC,  Deeper Love is the key to good hair days, all year round.

Hair By Sam McKnight Deeper Love is available here.