Margaret Qualley Is the Star of Chanel’s Latest Campaign

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Margaret Qualley behind the scenes for the CHANEL
Margaret Qualley behind the scenes for the CHANEL 22 bag ad campaignPhotography by Inez and Vinoodh

AnOther Magazine’s Spring/Summer 2022 cover star appears in the new Chanel bag campaign, shot by Inez and Vinoodh

At Chanel’s Autumn/Winter 2021 couture show, American actress Margaret Qualley stole the show in spectacular fashion. Held at the decadent, Renaissance-style Palais Galliera in Paris, Qualley closed the show in a floor-length wedding dress, smiling from beneath a bejewelled veil. Known for her breakout role in Once Upon a Time in ... Hollywood and subsequent appearance in the Netflix smash-hit series Maid, Qualley made for a perfect Chanel ambassador – joining other young actresses like Lily-Rose Depp and Gossip Girl star Whitney Peak.

“Even if it’s difficult to accept for a moment that anyone could ever see Qualley as an ugly sister – she is possessed of the sort of luminous beauty that has booked her Chanel and Kenzo campaigns – she is such a funny and self-deprecating raconteur that it’s possible to suspend disbelief,” writes Sirin Kale in a new profile of the star for AnOther Magazine’s Spring/Summer 2022 issue.

Now, Qualley has appeared as one of the faces for Chanel’s Spring/Summer 2022 bag campaign, shot by photographic duo Inez and Vinoodh. “We were given the opportunity to create three completely different stories with three completely different women and set out to create three stories that would show a lesser-known side of each woman,” say the duo. “Researching and diving into their worlds was very inspiring for us.” Behind-the-scenes images from the shoot are out now, but keep your eyes peeled over the next week for more campaign images featuring Qualley, Depp and Peak.