London S/S12: Life's a Beach at Jonathan Saunders & Mulberry

Pin It
London Fashion Week - Jonathan Saunders S/S12
London Fashion Week - Jonathan Saunders S/S12Photography by Emilie Lindsten

At Jonathan Saunders and Mulberry it felt like we had taken a break to the seaside...

Whilst the weekend brought a busy schedule for the start of London fashion week, at Jonathan Saunders and Mulberry it felt like we had taken a break to the seaside. At Saunders to South Beach, Miami and at Mulberry to Brighton Beach. Both brought a sugary colour palette to the catwalk: Saunders’ came in ombré tones like a fading sunset and Mulberry’s was reminiscent of ice cream flavours (fittingly the frozen dessert was served from a van outside the show and models even had a streak of peppermint in their bardot-like backcombed hair).

If the Saunders woman is the American counterpart of the Mulberry Brit-girl it would have to be January Jones from Mad Men – fifties cocktail dresses and prom-style skirts in a myriad of art-decor prints (similarly to the menswear collection) were teamed with his classic knits and neat suit jackets. Over at Mulberry creative director Emma Hill made sure that her Brit-girls were suitably dressed for the not so summery British summertime: models wore casual dresses and sporty drawstring pieces underneath waterproof cover ups and macs, ribbed leggings and scrunched down socks.

Alexandra Shulman, British Vogue’s Editor-in-Chief on Jonathan Saunder’s mix of prints and colours: “The prints obviously because that was the show, but I thought that the way they mixed prints was fantastic. And wonderful colours: really beautiful blues and yellows clashing with that very bright green. I did think it was a great show, I loved it.”

Text by Lucia Davies