Loro Piana Teams up With Hiroshi Fujiwara for New, “Genderless” Collection

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Loro Piana featuring Hiroshi Fujiwara (1)
Courtesy Loro Piana and Hiroshi Fujiwara

The Italian fashion house has announced a new capsule collection, created in collaboration with the Japanese streetwear designer

Loro Piana has joined forces with Japanese streetwear designer Hiroshi Fujiwara for a new, gender-fluid capsule collection. The designs – which launch in-store and online this week – are the first-ever collaboration for the Italian fashion house, which is known primarily for its classic tailoring and fine fabric manufacturing. Combined with Fujiwara’s more casual, metropolitan leanings, the resulting aesthetic is all clean lines and monochrome minimalism – an example of “streetwear style” coinciding with “essential elegance”.

The collection, described as “genderless”, is made up of ten different looks. Fujiwara’s signature stylings are evident throughout, with a muted colour palette (his use of typical navy blue, black, charcoal and white) and subtle references to his Japanese heritage (some of the pieces are adorned with the traditional symbol for happiness). The garments themselves are practical, luxurious and discreet, unifed by their flowing natural cuts and premium natural fabrics. Key pieces include a reversible bomber jacket, overcoat, and a selection of printed sweaters and skirts. There are also a range of accessories, including “Loro P”-emblazoned beanie hats and oversized cashmere scarves.

Loro Piana’s influence can be seen in the quality of the materials – which range from Tasmanian Super 150’S Wool to Baby Cashmere – as well as in the meticulous attention to detail. For Fujiwara, the collaboration served as an opportunity to elevate traditional streetwear, creating high-end, sumptuously comfortable pieces that feel like a second skin. “Working with Loro Piana, which accepted the challenge, was really exciting, cool and fun,” he said in a statement. As a highly respected streetwear influencer, who also runs his own fashion label, Fragment, Fujiwara has previously worked with a number of brands, including Moncler, Levi’s and Louis Vuitton – but this is the first time he has used his own name in a collaboration.

The Loro Piana featuring Hiroshi Fujiwara collection will be available from October 13 in the Loro Piana’s boutiques and on Loropiana.com.