Kicking off with a series of videos featuring pre-fall collections from the world’s leading fashion brands, our account will celebrate beauty and the power of creativity on this rapidly expanding platform
We’re on TikTok! Yes, AnOther Magazine today announces the launch of our very own TikTok account, marking the latest step in the publication’s evolution. Drawing on our heritage as a pioneering biannual, as well as building on our digital and social presences, the channel will bring our unique take on fashion and culture to this rapidly expanding platform, celebrating beauty and the power of creativity.
We are launching with a series of TikTok videos shot by Art Partner-signed image- and filmmaker Jacob Sutton and AnOther Magazine’s fashion director (womenswear), featuring pre-fall collections from some of the world’s leading fashion brands, including Dior, JW Anderson, Alexander McQueen, Louis Vuitton, Valentino, Givenchy, Balenciaga, Chanel, Gucci, Saint Laurent, and Bottega Veneta.
#AnOtherMagazine has arrived on TikTok! Jacob Sutton and Katie Shillingford capture the Pre-Fall 2021 collections to mark the occasion. Here’s @dior♬ original sound - anothermag
“I was really excited about a magazine that takes six months to make, being concentrated into films that last no more than a matter of seconds,” says Katie Shillingford, fashion director (womenswear) of AnOther Magazine. “That can of course be done in many ways. To begin with, when Jacob talked about using GoPro cameras, it led us to the idea of recording fashion as if it were an action sport, where either the model was somehow wearing the camera or the camera was fixed to her in some way or moving alongside … That felt like the perfect way to combine our worlds.”
“Some people might think AnOther launching on TikTok doesn’t make sense – the platform is fast and AnOther is quite measured,” says Ahmad Swaid, head of content. “That tension worked in our favor and we decided to take the cinematic experience of AnOther Magazine’s fashion stories into TikTok’s playground, and also find a way that didn’t have to necessarily rely on collaborating with TikTok influencers. That’s not to say it’s not something we wouldn’t do in the future, but thinking about what the future of fashion stories look like, I’d like to think we’ve come close.”
And it’s not just fashion: follow us and you’ll be treated to a daily dose of art, design, photography, film, architecture, interior design, and more – all aimed to inform and inspire.
Follow @anothermag on TikTok for the exclusive films, kicking off today with Dior, with a new one going live everyday until 1 July.