At a time when we are missing nightlife the most, the French label unveils a short film centred around “movement, energy, light and joy”
It’s safe to say that after a year of pandemic living, the experience of dancing in a dark, packed – and potentially sweaty – space feels like nothing but a distant memory. The history of nightclubs, where the strains and stresses of day-to-day life are for a few hours forgotten, is celebrated in a new film from Isabel Marant. The short, created in collaboration with French contemporary dance collective (LA)HORDE, centres around “movement, energy, light and joy”.
Shot in the historic Palais Royal in Paris, around lauded Belgian sculptor Pol Bury’s iconoclastic spherical steel fountains, the film sees the (LA)HORDE group dance, run, and embrace symbiotically. All of them are wearing the brand’s 80s club wear-inspired Spring/Summer 2021 collection, which is rendered in bold and shimmering hues of hot pink, azure blue and silver.
The film represents a flashback to Marant’s Spring/Summer 2021 show, which was held in September last year as part of Paris’s digital fashion week. “For me, fashion is about enjoying life,” Marant said of the show which, like the new film, was soundtracked to a techno remix of Donna Summer’s disco anthem, I Feel Love. “It has to be positive. It’s a release of energy to people, putting bad vibes behind.”
“This moment of jubilation and liberation of the body makes even more sense today in a world that has not yet reopened, and where dance has still not found its place,” said the label this week. “Isabel Marant’s invitation to the dancers still resonates in our bodies and souls, like a reminiscence of a future we hope is near!”
