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Jacquemus
Jacquemus Spring/Summer 2021, Photography by Tom Kneller

Reflections of the Times: The Best Spring/Summer Campaigns

Whether capturing our longing for intimacy or a sense of optimism for the post-pandemic future, the Spring/Summer 2021 campaigns represent a range of different responses to the cultural mood

Spring, finally, seems to be here. As the weather begins to look up, the days begin to lengthen, and a coronavirus-free future inches ever nearer, the Spring/Summer campaigns are also starting to arrive. And this season, they appear to represent a range of responses to the cultural mood – be it capturing our longing for intimacy after a whole year of restricted sociality, or a sense of optimism for the post-pandemic future and the return of some semblance of normality. Here, we round up ten of the best of these campaigns – from Jacquemus’ hot and heavy visuals of lockdown lovers, to Dior’s painterly homage to Caravaggio.