An Emerging Designer Exploring the Ritual of Getting Dressed

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Self-portrait by Giovanna Flores

Young designer Giovanna Flores is interested in the relationship between clothing, ourselves and our bodies. Here, she tells about her approach to fashion and what community means to her

Introducing New Beginnings, a new series of mini Q&As spotlighting emerging designers, in the wake of Craig McDean and Katie Shillingford’s shoot for AnOther Magazine Autumn/Winter 2020.

AnOther Magazine: What are your hopes for the future?

Giovanna Flores: That the need for progress and equality stays in the foreground.

AM: What is the thinking behind your work?

GF: Clothing is a relationship that you have with yourself and your body. It happens everyday, it’s special. I try to show that relationship in my work. To me it feels like a bit of a collage: a collage of people, feelings, and self-portraits. [This year] has been good to take time to re-evaluate patterns in both my work and personal life – to look at what makes sense to continue, and also what makes sense to get rid of.

AM: What three words would you use to describe your approach to fashion?

GF: People, feelings, and self-portraits.

AM: What does community mean to you? 

GF: I am beyond grateful to have such great people around me with a huge range of personalities, opinions, and skills. We make space for each other in our lives, listen and learn from one another. I think that is community. Having, feeling, and giving support is important.