The Very Best New Fashion Campaigns for Spring

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Jacquemus SS20 campaign Bella Hadid Pierre-Ange Carlotti
Jacquemus Spring/Summer 2020Photography by Pierre-Ange Carlotti

A round-up of the best new campaigns, featuring everything from supermodels to skunks


Animals have become almost as much of a mainstay in Gucci’s campaigns as Alessandro Michele’s designs themselves: past campaigns have featured cats, dogs, chickens, lambs, piglets and even an entire ark of creatures, including elephants, lions, tigers and more. The Italian house’s latest campaign continues in this zoological tradition, though in more of an Animals of Farthing Wood vein, this time starring woodland animals such as deer, frogs, rabbits and even some skunks. Shot by Alasdair McLellan, the campaign represents “a call for a real engagement with nature and, with that, with life”.


“It would be the most wonderful to spend 20 years with my loved ones, my family and friends,” says Lily Rose Depp in a video accompanying Chanel’s latest campaign, which celebrates the 20th anniversary of the iconic J12 watch. Launched last month, this campaign features a host of Chanel’s family and friends – including Depp’s mother and longtime house ambassador, Vanessa Paradis, along with Naomi Campbell, Ali MacGraw and Claudia Schiffer – who each share who they would spend “the most wonderful” 20 years with.


Prada’s Pre-Fall 2020 campaign is, according to the Italian house, “engineered to react to a changed world, reflecting a fusion of the human hand and eye with technology – each equally important, a hybrid means of communication, expression and creativity”. Danish model Freja Beha Erichsen stars in the images, which were shot by David Sims in London, and then painted with “a dozen Prada-ist shades of Celeste blue, pink, yellow, orange, green and more”. The message is one of positivity – which is evident from those joy-sparking shades.


Social distancing has, of course, required brands to be creative when it comes to their shooting their campaigns. One designer to have risen to this challenge is Simon Porte Jacquemus who created his new womens- and menswear campaigns over FaceTime. Captured by Pierre-Ange Carlotti, the resulting images star Bella Hadid and Steve Lacy, who model Jacquemus’ designs from the comfort – and intimacy – of their homes. Surely, this will be looked back on as a campaign that defines these strange times.

Stella McCartney

Another set of visuals that have emerged out of – and indeed reflect – life in lockdown is a photography series from Stella McCartney. While not technically a campaign, the series sees supermodel Helena Christensen, her son Lucien Reedus and friend Elizabeth Bird Acevedo model the designer’s new womens- and menswear collections in the countryside surrounding her home in the United States.

Loewe Paula’s Ibiza

A transporting new campaign from Loewe, photographed by Gray Sorrenti, sees the Spanish house’s Paula’s Ibiza collection travel to the streets of New Delhi. “I know this is not exactly the ideal time to launch products,” said creative director Jonathan Anderson when it was revealed last month. “But this is a project all the craftspeople at Loewe have been loving working on for some time, giving life to objects that are exquisitely lively and optimistic. I thought it might cheer you up.” Indeed, the colourful campaign proves a welcome distraction – and a charitable one too, with €40 of each sale donated to socially vulnerable people affected by the pandemic.

Kiko Kostadinov

Towards the end of last month, London-based label Kiko Kostadinov launched its latest collaboration with ASICS. Their third collaborative womenswear trainer, the GEL-AURANIA was designed by womenswear designers Laura and Deanna Fanning, who took inspiration from the spiral, as well as previous collaborations with the footwear brand. The accompanying campaign, pictured here, is photographed by Robi Rodriguez and styled by AnOther’s senior fashion editor Agata Belcen.