The Most Sensational Fashion Campaigns of 2019

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Gucci Spring/Summer 2019 Glen Luchford
Gucci Spring/Summer 2019Photography by Glen Luchford

We look back on the year in fashion campaigns which saw a Gucci musical, Loewe slime, Fenty in Peckham and Keanu Reeves modelling for Saint Laurent

Bottega Veneta Autumn/Winter 2019

As proved by his quadruple win at The Fashion Awards, this year belongs to Daniel Lee. Over the past 12 months, Lee has set Bottega Veneta on a bold, sensual new course to both commercial and critical acclaim. Alongside his covetable collections have come a set of striking campaigns, including these surreal, sun-soaked images of model Adut Akech Bior and a hovering golden sports car for Autumn/Winter 2019, taken by photographer Tyrone Lebon in Joshua Tree, California. “Bottega Veneta is about defining a point of view, a new way of seeing subtle individuality, and then subverting that status,” said Lee at the time.

Marni Spring/Summer 2019

In January of this year, Marni transported us back to the 17th century via its painterly Spring/Summer 2019 campaign, which looked to the compositions of the Neoclassical masters. Shot by photographer Jamie Hawkesworth, the dreamy images are inspired by the fabled relationship between master and muse, capturing a statuesque Jess Maybury in the halls of Paris’ Musée Bourdelle, the sculpture studio of French artist Antoine Bourdelle.

Balenciaga Autumn/Winter 2019

Nowhere does romance like Paris. For centuries, its streets have set the scene for brooding romantic novels, epic love poems and Hollywood blockbusters alike. For its Autumn/Winter 2019 campaign, Balenciaga brought its very own love story to the French capital, capturing real-life couples in matching ensembles against the backdrop of various picturesque Paris scenes. It was familiar territory for photographer Greg Finck, who is best known for his much-acclaimed photographs of couples at their nuptials (Harper’s Bazaar deemed him one of “the best wedding photographers in the world”).

Loewe Spring/Summer 2020

Shot by the legendary Steven Meisel, Loewe’s Spring/Summer 2020 campaign features Killing Eve actor Jodie Comer, a colourful stack of handbags and an image in which a mystery model with impressively long nude-laquered nails stretches out an oozing hunk of lime green slime. The image makes up part of Meisel’s A Show of Hands series, which features satisfying and unsettling shots of hands interacting with various substances.

Prada Resort 2020

Prada’s Resort 2020 campaign was the work of a double act, featuring imagery by Japanese photographer and Another Man contributor Keizo Kitajima and New York-based Drew Vickers side by side. Vickers’ soft and hazy black and white portraits capture the spirit of yearbook photos (albeit particularly glossy ones), while Kitajima’s street-shot images take on a much more cinematic feel. In a clever twist, both sets of images make a meta second appearance in the campaign, forming the Prada newspaper-style sheets that encase bunches of flowers carried by the models.

The Vampire’s Wife ‘Pussy Bow Collection’

To celebrate the launch of its ‘Pussy Bow Collection’, The Vampire’s Wife gathered close friends of the brand to pose in founder Susie Cave’s darkly romantic designs. Shot by AnOther Magazine contributor Casper Sejersen and styled by Another Man’s fashion director Ellie Grace Cumming, the dreamy images feature over 20 loved ones – including a baby and a dog – from Kate Moss to Katy EnglandNick Cave and Susie herself. “I had an absolute ball,” Cave told of the day of the shoot. “We were a family of strange creatures that all had a similar understanding of beauty. Everyone was just jumping in front of the camera and doing their thing... It was great fun. Chaos.”

Gucci Spring/Summer 2019

From a bacchanalian Italian house party to a trip on a festive tropical cruise-liner, if Gucci’s campaigns have shown us anything this year, it’s that the Italian powerhouse knows how to throw a party. Shot by Glen Lunchford, its blockbuster Spring/Summer 2019 campaign saw a return to the cinematic glamour of old Hollywood, replete with decadent ball gowns, showgirl dancers and glittering sets. The transporting campaign was accompanied by a short film in which Gucci-adorned revellers dance, sing and dazzle Hollywood-style to the soundtrack of Irving Berlin’s There’s No Business Like Show Business.

Keanu Reeves for Saint Laurent Autumn/Winter 2019

Keanu Reeves’ appearance in Saint Laurent’s Autumn/Winter 2019 campaign was undoubtedly the break-the-internet campaign moment of the year. Shot by David Sims in moody black and white, the images see a brooding Reeves pose in the house’s more pared-back pieces: a motorcycle leather jacket in one; in another, a pair of dark-lensed aviator sunglasses. It prompted emphatic responses on the internet: “This is not a drill,” ran the headline on Dazed.

Burberry Spring/Summer 2019

Sometimes more is more. At least in the case of Riccardo Tisci’s debut campaign for Burberry, as the Italian creative director drafted in not one, two or even three, but six leading photographers to lens his debut collection – Nick Knight, Colin Dodgson, Danko Steiner, Hugo Comte, Peter Langer, and Letty Schmiterlow, each invited to interpret the collection in their own individual style. The campaign also featured several of today’s most sought-after models, including former AnOther Magazine cover stars Anok Yai and Fran Summers, Sora Choi, Stella Tennant and Natalia Vodianova, to name a few.

Celine Menswear Autumn/Winter 2019

Hedi Slimane took to the streets of Berlin to capture Celine’s atmospheric Autumn/Winter 2019 menswear campaign, which evokes the spirit of the city in the 1970s and 80s with its brooding black and white images of the post-punk influenced collection. Lensed by Slimane himself, the campaign sees aloof models lean on walls and loiter in front of some of the city’s most impressive concrete edifices, including SO36, the legendary nightclub beloved by David Bowie.

The Marc Jacobs Resort 2020

Photographed and styled by AnOther Magazine contributors Johnny Dufort and Lotta Volkova, The Marc Jacobs’ Resort 2020 campaign stars a cast of canine companions alongside models including Lindsey Wixson, Alek Wek, Catherine McNeil and Natalia Montero, who pose with their furry friends against the backdrop of a 1980s-style living room.

Fenty Release 8–19

2019 has been a triumphant year for Rihanna, not least when it comes to fashion: this September she brought her Savage X Fenty lingerie collection to New York Fashion Week (and subsequently to TV screens), and earlier this year launched Fenty with luxury behemoth LVMH (making history by becoming the first woman of colour to helm an LVMH label). For Fenty’s Release 8–19 campaign – at Fenty, she releases collections outside of the fashion calendar, as one might records – the former AnOther Magazine cover star teamed up with London-based photographer Liz Johnson Artur to shoot her collection on the streets of Peckham. Shot at night, the campaign follows an impeccably dressed Fenty squad through arcades, train station arches and parks.

Gucci Pre-Fall 2019 Tailoring

Harry Styles and Gucci make for a particularly fruitful partnership: not only does the former Another Man cover star wear the house’s designs regularly (on stage and off) he has also starred in numerous campaigns, including last year’s meltdown-inducing Cruise 2019 tailoring shoot, in which the singer cradles various baby farmyard animals. This year, Styles starred in the Harmony Korine-shot Pre-Fall 2019 men’s tailoring campaign, in which he models amongst “a dreamscape of statuary and paraphernalia”, including various ancient busts and antiquities – and not without a few furry and feathered friends.

Louis Vuitton Spring/Summer 2019

Nicolas Ghesquière’s futuristic Spring/Summer 2019 collection for Louis Vuitton was brought to life by photographer Collier Schorr in a campaign shot in Paris’ historic Le Bristol hotel. In these images, models – including one of AnOther Magazine’s current cover stars, Kiki Willems – lounge about in the hotel’s maximalist rooms and strut through its decadent halls, surrounded by gilded furnishings, classical paintings, huge bunches of flowers and fruit.

Dior Spring/Summer 2019

For Spring/Summer 2019, Maria Grazia Chiuri looked to the world of dance for inspiration, creating a romantic, feminine collection which mined the simple elegance of dance clothing. To shoot the campaign, Chiuri turned to Harley Weir, who has dedicated much of her practice to celebrating the body (earlier this year she released FATHER, a monograph which celebrates the male form). Weir’s ethereal images see balletic models gracefully stretch, bend and twirl in the collection’s various nude hues and airy tulle.

Coach ‘Wonder For All’ Holiday Campaign

Alongside supermodel Kate Moss and actor Yara Shahidi, Coach’s recently revealed holiday campaign stars rapper du jour, Megan Thee Stallion, marking the artist’s fashion campaign debut. Lensed by Juergen Teller in his characteristically spontaneous style, the festive campaign takes place on a snowy city street, and sees Stallion serve Hot Girl Winter energy in a lacquered black leather coat and XXL-ponytail, while riding a derailed a merry-go-round horse.