Flowers and Fictional Twins: Inside Loewe’s New Photo Book

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LOEWE AW19 Publication by Fumiko Imano 16
Loewe Autumn Winter 2019 PublicationPhotography by Fumiko Imano

Your first look inside Loewe’s latest ‘Publication’, where Chinese model Fei Fei Sun is captured by Japanese photographer Fumiko Imano

Released today, the latest instalment of Loewe’s limited-edition ‘Publication’ series sees the Spanish house, helmed by Jonathan Anderson, collaborate once again with rising Japanese photographer, Fumiko Imano. Imano is known for her images which feature her imagined “twin”, in various playful poses.

The pared-down images, creative directed by Anderson and styled by Benjamin Bruno, feature Chinese model Fei Fei Sun posing alongside idiosyncratic flower arrangements (by house florist Amy Humphrey). Imano also places herself within the images; she is pictured peeking from behind a white curtain, carefully readjusting the flower pots, or posing alongside her imaginary twin.

Photographed in a bright, enclosed space within Paris’ Maison de l’UNESCO, the images offer a boxed-in look at the latest offering from Loewe: a clinched checkerboard blazer, slick fur-trimmed coats and a standout pearl-encrusted jacket appear alongside the Spanish house’s popular leather goods. The book will be available in editions of 1,200 – the same number since 2014, when he first began creating these seasonal hardover publications.

Speaking to AnOther in 2018 of a previous collaboration with Loewe, Imano said: “In the past I haven’t been able to collaborate with people because I was possessive of my work and I was also young. Fashion is about collaboration and now, I really enjoy collaborating with people rather than working alone.”

Imano made mention of her peculiar digital doppleganger too. “To cheer myself up, I started to create pictures with the twins with scissors and glue. Making these self-portraits somehow became a therapy; you know, like some people like to collect butterflies, pin them, and frame them.”