A Round-Up of Spring/Summer 2019’s Best Campaigns (So Far)

Pin It
Jil Sander Spring/Summer 2019Photography by Mario Sorrenti

From a road trip through Japan with Jil Sander to Gucci’s Golden Age-inspired Hollywood musical

1. Jil Sander

“It’s about people coming together and allowing something to happen and having that trust in each other and believing in that creative power,” says Mario Sorrenti of Jil Sander’s ‘Japan’ campaign. This campaign, the making of which is captured in a new film, premiering today on AnOthermag.com, sees Sorrenti document Luke and Lucie Meier’s Spring/Summer 2019 collection for the German brand in the country that inspired it – specifically, the city of Matsue on the northwest coast of Japan’s main island. In the film, which you can watch below, the Italian imagemaker opens up about the process of creating these visuals and the beauty of collaboration.

2. Gucci 

The Golden Age of Hollywood movie-musicals served as inspiration for Alessandro Michele when plotting Gucci’s Spring/Summer 2019 campaign. The result is a collection of photographs and a film – set to the sound of There’s No Business Like Show Business – by Glen Luchford, with models all-singing and all-dancing (and indeed bursting out of cakes), resplendent in Gucci tailoring, tinsel gowns, crystals and trainers. As Alexander Fury wrote, the campaign is “an homage to all of the above – to peroxide blondes, to glitter and glitz, tap-shoes and endless staircases to waltz up and down,” with plentiful references to iconic musicals of the 40s and 50s.

3. Marni 

A reflection on the relationship between artist and muse, photographer Jamie Hawkesworth shoots model Jess Maybury – herself a muse of Marni’s creative director Francesco Risso – in Paris’ Musée Bourdelle, which preserves the studio of sculptor Antoine Bourdelle. Capturing Risso’s fascination with Classicism, Maybury strikes a series of evocative poses which echo those of the ancient statues printed on the collection itself, while the lighting aims to echo that of Flemish Renaissance portraiture.

4. Bottega Veneta 

Spring/Summer 2019 was a season of firsts – after Riccardo Tisci at Burberry and Kim Jones and Virgil Abloh at Dior Men and Louis Vuitton respectively, it was Daniel Lee’s turn to reveal his fresh vision for Bottega Veneta. For the Italian house’s campaign, the British designer celebrated its heritage with a series of images shot in Ischia, a volcanic island in the Gulf of Naples. Lensed by Tyrone Lebon, who also shot the brand’s Pre-Fall 2019 lookbook, models are portrayed in clean-cut tailoring, leather ensembles, or nothing but a pair of shoes.

5. Paco Rabanne 

A collaboration with Dutch photographic duo Scheltens & Abbenes and AnOther’s creative director Marc Ascoli sees Julien Dossena’s latest collection for Paco Rabanne imagined in a hyperreal all-white room (in the corner, a doorway appears to lead out onto clouds). Draped among ornate furniture is a series of chainmail pieces from the collection, including the Blossom 1969 bag and the mesh-metal ‘Sparkle’ dress, which hangs from a light fixture. According to the house, the campaign reflects the “sense of mystic escape encapsulated in the collection”.

6. Balmain

For Balmain’s sensual Spring/Summer 2019 campaign, model Cara Delevingne appears nude, photographed in black and white by Berlin-based photographer Dan Beleiu, in homage to Patrick Demarchelier’s iconic portrait of Janet Jackson. “I love her so much that I don’t want to see any clothes on her,” said the house’s creative director, Olivier Rousteing, who stands behind Delevingne, covering her breasts with his hands – just like Jackson’s then-boyfriend René Elizondo does in Demarchelier’s image. In the other image from the campaign, Delevingne is shot completely nude, reclining in front of the brand’s newly revamped logo.

7. Louis Vuitton 

American artist and photographer Collier Schorr is one of fashion’s foremost photographic talents. A regular contributor to AnOther, she has captured the likes of Chloë Grace Moretz and Ruth Negga for the magazine, as well as Vincent Gallo and Sergei Polunin for our brother title Another Man. She’s also the photographer behind Louis Vuitton’s beautiful Spring/Summer 2019 campaign, shot in the elaborately decorated confines of the Le Bristol Paris Hotel. Check out those carpets.

8. Alexander McQueen 

Sarah Burton’s Spring/Summer 2019 collection for Alexander McQueen was all about “the journey of women and the journey of a woman”. Taking inspiration from milestones – birth, sisterhood, betrothal, marriage and mourning – and the work of British photographer Julia Margaret Cameron, Burton this season infused the house’s signature dark femininity with a Pre-Raphaelite romance (and an actual Ophelia print) and medieval motifs. The accompanying campaign sees Jamie Hawkesworth reimagine the collection amid the chalk downs and ridgeways and ancient sacred sites of the West Country.

9. Calvin Klein Underwear

With a new season comes a new #MyCalvins campaign. Titled Our Now and shot by Glen Luchford, the American powerhouse’s latest campaign focuses on today’s youth, capturing the lighthearted spirit of coming-of-age. A series of images and a video see returning faces Kendall Jenner and A$AP Rocky, Canadian singer Shawn Mendes and actor Noah Centineo among others hang out and dance in traditional American suburban settings, all clad in the label’s latest denim and underwear offering.

10. Burberry 

For Riccardo Tisci’s first campaign at the helm of Burberry, he turned to not one, but six photographers to capture his new vision for the storied British house. Nick Knight, Colin Dodgson, Danko Steiner, Hugo Comte, Peter Langer and Letty Schmiterlow each photographed the collection, in a series of images that celebrates the inherent broad appeal of Burberry. “It appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people – from the millennial to the mature, to the British and to the international,” said Tisci.