How to Become an #AnOtherLover

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Say hello to @anotherloves, a reader-driven Instagram stream of covetable objects for you to discover, share and love

Six years ago, launched AnOther Loves, a pioneering page dedicated to inspirational luxury products, hand-picked by our global network of contributors. This was before the dawn of Instagram and Pinterest and provided the perfect platform for finding and sharing objects of desire. Now, we are delighted to announce that AnOther Loves has been given a brand new lease of life as an exciting new Instagram account, @anotherloves, with its own live stream on

@anotherloves is primarily a reader-driven feed, but will also feature regular guest takeovers from AnOther's favourite collaborators. Launching the takeover series is fashion's inimitable prince of darkness, Rick Owens, who will be bringing us his three most coveted objects of the moment throughout the day. So stay tuned!

In the meantime, here’s a step-by-step guide to help you get started on your own journey as an AnOther Lover...

Step 1: Follow @anotherloves on Instagram.

Step 2: Find and post your desirable object on your own Instagram feed with the hashtag #anotherloves.

Step 3: We will then select three of the most covetable posts each day and regram them on @anotherloves, using your handle.

We will be celebrating the Most Loved post each week with a dedicated article on Happy Loving!