99 x 99s

Pin It
59. New Brighton
59. New BrightonPhotography by Luke Stephenson

After a joyous bout of warm weather, this Happy Monday we're celebrating Britain's favourite ice cream via to a new project by photographer Luke Stephenson

Photographer Luke Stephenson, the man behind last year's beautiful photobook An Incomplete Dictionary of Show Birds, is back with a new project that has got us feeling delightfully summery. Titled 99x99s, the venture saw Stephenson swap home comforts for a camper van and set off on a voyage around the UK – beginning in Southampton and working his way up the east coast to Scotland and back down the west coast to his starting point via Wales and Corwall. Along the way he made it his mission to buy a 99 flake in 99 different destinations, photographing them as he went. He only made one rule, that he would ask for a 99 and if the vendor enquired if he wanted extras (sauces, sprinkles etc.), he had to say yes. 25 days, 3,500 miles and 24,000 calories later, Stephenson's journey was complete, the results, a wonderful series of images depicting the 99 ice cream vendors and the 99 99 flakes, all subtly different and delectably depicted. A joyful celebration of British summer and the nation's favourite ice creams, we hope these make your Monday a very happy one.

Happy Monday! #anotherhappymonday

Back the project on Kickstarter and help turn it into a photobook here.

Read Next
The Piano Teacher, 2001
AnOther GuideA Guide to the Icy, Confrontational Cinema of Michael Haneke
Es Devlin by Victor Picon
NewsListen: Es Devlin on Scale, Spectacle, and Storytelling
Scenery_003_AndreasKronthaler_07
InterviewThe New Issue of Cult Interiors Mag, Scenery, Is Here
Louise Giovanelli, Kohl, 2025
AnOther To Do ListBrilliant Things to Do This June
18. Canvey IslandPhotography by Luke Stephenson
20. Clacton on seaPhotography by Luke Stephenson
27. WalcottPhotography by Luke Stephenson
88 – NewquayPhotography byy Luke Stephenson