A.P.C's Jean Touitou

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A.P.C. x M/M (Paris)
A.P.C. x M/M (Paris)

Jean Touitou takes on the AnOther Proust Questionnaire to talk Madame Bovary, wireless keyboards and vegetables that taste like plastic

Minimalist fashion powerhouse A.P.C. and certified creative geniuses M/M Paris launch their latest collaboration this week, a joint foray into the world of slogan T-shirts. Designed as a way to communicate opinions, mind bending doodles and potential outcomes to the elusive A.P.C. acronym – in a newly designed typeface.

Having proved themselves as a match made in design heaven through numerous successful partnerships – including a fragrance and a children’s ‘design toolbox’, this collaboration will almost certainly not be their last. In celebration of the release, we proposed the AnOther Proust Questionnaire to A.P.C. founder Jean Touitou, resulting in some well considered advice, wireless keyboards and vegetables that taste like plastic.

What are you thinking of right now?
I am thinking: Why is this questionnaire called Proust Questionnaire?

What makes you laugh?
The metaphors Proust uses to talk about sexuality.

What makes you cry?
Bad vegetables that taste like plastic.

What do you consider to be the greatest invention?
The possibility of writing and transmitting.

Do you have a mentor or inspirational figure that has guided or influenced you?

Where do you feel most at home?
Where people have good manners

Where are you right now?
Dining room.

"Where do you feel most at home? Where people have good manners"

What is your proudest achievement in work?
I had Beckett talking to Proust during my latest men's presentation.

What is your proudest achievement in life?
I don't know yet.

What do you most dislike about contemporary culture?
The confusion between pop-culture and culture.

What do you most like about the age we live in?
Juice extractors and wireless keyboard.

At what points do life and work intersect?
Almost all the time; I don't see the difference.

What’s the best advice you’ve been given?
If you're hit and fall on the floor, stay there.

What is the biggest risk you’ve ever taken?
Going from Tunis to Minorca on my small boat, with a so-so weather report.

Recommend a book or poem that has changed your perspective on life?
Madame Bovary.

What is your earliest childhood memory?

What’s the most important relationship in your life?
My doctors.

What’s the most romantic action you’ve taken?
Singing Robert Johnson's "Love in Vain" by myself in front of a thousand people.

What’s the most spiritual action you’ve taken?
I created a school.

If you could wish for one change in the world what would it be?
Definitely go in the direction of 'capitalism with a conscience'.