Dior Uncovers Its “Hyperreal” New Menswear Collection

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Dior Autumn/Winter 2021 Menswear Kim Jones Kenny Scharf
Dior Autumn/Winter 2021 MenswearPhotography by Alfredo Piola. Courtesy of Dior

The Autumn 2021 collection, revealed today, mixes the house’s traditional heritage with bold, technological innovation

Today, Dior unveiled its vibrant, future-focused Autumn 2021 menswear collection. The show was streamed live from Beijing and boasted a broad spectrum of influences, including street art, sci-fi and bold technological innovation.

Models walked out onto a kaleidoscopic backdrop of colour, with flashes of stars, galaxies and interstellar space storms. The designs themselves were equally galactic, mixing traditional tailoring with neon flourishes and surreal cartoon detailings. The brand hailed the voltaic collection as “hyperreal” and “brimming with joyful energy”.

The cartoons come courtesy of New York street artist Kenny Sharf. The legendary painter emerged in the 1980s East Village scene, and was a contemporary of Keith Haring and Jean Michel Basquiat. His collaboration with the brand is the latest in a long line of artistic team-ups, with Kim Jones making them a key part of his creative process. Since taking over as men’s artistic director in March 2018, he has joined forces with KAWS, Hajmie Sorayama and Daniel Arsham, among others.

You can rewatch the full show above, and shop the collection on Dior.com.