The brand promises elevated wardrobe essentials, made with conscious and certified materials
Luxury fashion platform FARFETCH has this week announced the launch of its first-ever ready-to-wear line. The brand, titled There Was One, promises elevated wardrobe essentials: a collection of made-to-last, everyday classics made with conscious and certified materials. The line was created in collaboration with New Guards Group, and is available to shop now.
Born out of the question “what do we really need?”, the brand aims to be practical. FARFETCH devised the collection after drawing together data-driven insights on what its customers tend to search for. After finding the most popular search terms, it began development, combining those insights with fashion-forward design and ethically sourced materials. The result is a line of “classics with a conscious soul“: a blend of neutral colours, timeless staples and clean, simple cuts. The packaging and the clothes themselves aim to be recyclable and compostable wherever possible, and are shared in limited drops to minimise overproduction.
FARFETCH recruited a team of world-class creatives for the launch. This included three of the industry’s most respected stylists: Karen Binns, Emilie Kareh and AnOther’s very own fashion director (menswear) Ellie Grace Cumming. They each then invited their own personal style heroes – including DJ Honey Dijon, designer Rym Beydoun and cellist Lucinda Chua – for an easy, and suitably stripped-back, group photoshoot.
The full There Was One collection is available to shop now on FARFETCH.