Balenciaga's new 5 rue de Varenne men's store. Image via WWD.com

I can just see you now, clanking down that Dominique-Gonzalez Foerster illuminated gangway of a staircase in your man gladiator SS09 Balenciagas stopping to consult the fetish objects in that Diode lit, cube-shaped display unit. The cold cold lighting strikes your angled cheekbones just so, as you hand over your Centurion without even glancing at the prices of your pile of purchases. 5 rue de Varenne...during the Men's SS 11 Paris shows. Destination No 1.

Balenciaga's new 5 rue de Varenne men's store. Image via WWD.com

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