Ford Vignale is more than a car. Providing a perfect blend of product and experience, it aims to enhance every moment both inside the car and out.
Time itself is a modern luxury. Ford Vignale advocates both time well spent and time well saved. We have created a modern take on premium, frictionless experiences coupled with fine materials and quality craftsmanship that create moments that matter for the customer. In the customer’s world, time is the jewel.
Roelant de Waard, Vice President Marketing, Sales and Service, Ford of Europe, comments, “Vignale will be the highest expression of the Ford brand from a product perspective, but importantly also from a customer experience perspective. We want to offer customers privileged access to personalised, exclusive and time- saving services.”
Innovative and expressive design are at the heart of the Ford Vignale experience, finding beauty in the finer details and appreciating the delivery of sheer quality through bespoke touches.
The MOVEment project provides the perfect partnership for Ford Vignale to explore and express the themes of quality, design and craftsmanship. The ease and effortlessness that is integral to the Vignale ethos is shown in the MOVEment collaboration and brought to life through elegant design and exquisite dance.
The Ford Mondeo Vignale is shown in public for the first time at the MOVEment launch, and the Ford S-MAX Vignale will be unveiled later in 2015.