Fashion & Beauty / Object of Desire

AnOther 13, Alexandra Hughes

To coincide with the launch of AnOther 13 – the magazine’s first fragrance in collaboration with perfumiers Le Labo – AnOther commissioned four artists to reinterpret the hand-blended scent in their own style...

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Photography by Alexandra Hughes

To coincide with the launch of AnOther 13 – the magazine’s first fragrance in collaboration with perfumiers Le Labo – AnOther commissioned four artists to reinterpret the hand-blended scent in their own style.

Alexandra Hughes is best known for her photographic and video work that tests the structural principles of the camera, “collapsing images into compelling and concise documents of light and captured time.” Here she mixes her photographic skills with her experimental side to create “multi-layered film frames of geometrical shapes, palettes of colour and a perfume bottle, representing the chemistry of AnOther 13.” Hughes gives a further insight into the concept behind her series:

“Using 120 photographic transparency film I wanted to represent these separate elements – the 13 ingredients in the perfume – blended and layered. Beginning with photographing the perfume bottle I then masked the inside of the camera, adding exposures of different slices of colour. Each frame included four different colours and after developing the film I put three frames on top of each other making up 12 colours – which at the point of overlay the new mixed colour becomes the thirteenth. Through the masking methods I used between the photographic film and camera lens I wanted there to be a discovery of colour, light, movement and sense of smell.”

Text by Lucia Davies

See how artists Chris Lee, Wayne Liu and Cédric Rivrain reinterpreted AnOther 13.

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