Kim Jones: I was inspired by looking at the similarity between Alfred Dunhill and the Bloomsbury group of artists in the 1920s and 30s. Both Alfred and the Bloomsbury circle were forward thinking, challenging the norm. The Bloomsbury group's work influenced literature, aesthetics, criticism and economics as well as challenging modern attitudes. Once again, I have been strongly influenced by the Dunhill archive and the pieces that Alfred himself created that are as relevant and exciting now as they were nearly 100 years ago. A good example of this is the captive clock - for which ornate, beautiful shutters were designed in order to protect the watchglass beneath it. As ever, with function came great aesthetics.
