Fashion & Beauty / Collections Digest

Aloha from Deer

Here we look at the delightfully whimsical prints of Mariusz Mac's clothing brand Aloha From Deer.

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Breakfast by Aloha From Deer

Fashion photographer Mariusz Mac produced his first printed jumper in 2012 – a constellation-starred "Galaxy" sweater under the label Aloha From Deer. Within a few short seasons, the brand has expanded into an enchanting world of whimsical animals, fighter jets and trees printed on jumpers, playsuits and varsity jackets, each with a signature wallpaper graphic style. From a bowl of fruitloops to a line of flamingos, each garment captures a creative vision inspired by fashion Tumblrs and blogs with a painterly approach reminiscent of an Instragram filter. “Inspiration is really everywhere,” explains Mac. “We seek a lot of things on Tumblr and google ... just many magazines and also in photography, paintings, history of art, new art, trends.”

"The label aims to create streetwear that will reflect the mood and personality of the wearer, be it through tropical islands, skylines or Renaissance artwork"

The label aims to create streetwear that will also reflect the mood and personality of the wearer, be it through tropical islands, skylines or Renaissance artwork, which stretches from shoulder to shoulder. The futuristic designs have subliminal messages, such as a white lion which is an African symbol of luck, or cloudscapes drifting over treetops, inspired of the brand’s Polish heritage and scenery.

The brand also has a strong leaning towards sustainability and ethical production. They aim to be the first label to produce their graphic prints entirely on natural cotton and have recently created on a line of eco-wooden sunglasses. All of their designs are produced in Poland, where Mac is based. “The name is just a tricky combination of words,” explains Mac. “Aloha means hello – you imagine palm trees, summer, vacation. And a deer is just something I wanted to have on the sweatshirt.” Here AnOther selects their favourite designs from the label.

Text by Mhairi Graham

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