The designer’s debut campaign cements his revitalised vision for the British house, captured by six eminent image-makers including Nick Knight
Riccardo Tisci’s debut collection for Burberry, shown at London Fashion Week in September, proposed a new vision for the storied house: one which encompassed the melting pot of British identity, creating clothes for princesses and punks alike. “The revised logo, the shop refit, the sell-out T-shirts – all were a precursor to this, the unveiling of Tisci’s initial vision for a revitalised, re-engineered brand not only of clothing, but of Britishness itself,” wrote AnOther’s fashion features director Alexander Fury at the time. “It was compelling, arresting, engaging. And eminently desirable.”
This morning, Tisci solidified this revitalised vision with his first campaign for the house, selecting six photographers to shoot the S/S19 collection: AnOther contributors Nick Knight and Colin Dodgson, as well as Danko Steiner, Hugo Comte, Peter Langer, and Letty Schmiterlow – for whom this was their debut for the brand. “I pulled together six photographers, all with a very different energy, experience and point of view of the world,” Tisci said in a statement. “It includes British masters of photography and the next generation who have something new to say – to interpret this new Burberry era and the multigenerational men and women we speak to, all through their own unique eyes.”
Accordingly, the numerous campaign stars encompass different cultures, backgrounds and generations. Stella Tennant is photographed by Colin Dodgson, while Sora Choi, Natalia Vodianova and Rianne van Rompaey are captured by Nick Knight in front of an artwork by British painter Jenny Saville. Irina Shayk, Anok Yai, Darani, Matteo Ferri and Joe Plunkett also star.
“The thing that excites me the most about Burberry is how inclusive it is,” Tisci says. “It appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people – from the millennial to the mature, to the British and to the international.”