“There are always flowers for those who want to see them,” Henri Matisse once sweetly quipped, and indeed, even in our Instagram age, there's a wealth of floral and botanical imagery waiting to be found. In the interests of keeping your fingers green, therefore, here we present three of our favourite feeds from florists and and gardening specialists alike – to educate, inspire and incite a visit to your local garden centre. Enjoy!
Fjura, named after the Maltese word for ‘flower’, is the creation of Simone Gooch – a florist whose unusual bouquets and painterly combinations have bewitched the world of fashion and floristry. She’s well qualified to carry such a reputation – Gooch had worked in the industry for ten years before biting the bullet and deciding to set up shop in Sydney in 2005. “I got some business cards printed and things worked out,” she says, modestly. Ten years after its foundation, she moved the business to London, where it continues to flourish today.
Right now, Gooch’s favourite flower is “a fragrant, bloomed garden rose,” and her favourite Instagram account to follow, the equally brilliant @regimedesfleurs. As for her own account? The rules of posting are very simple. “It’s an edit of what we do daily. Flowers are a photogenic medium and they are constantly around, so it’s not hard.”
For the office-bound amongst us, the idea of working with plants everyday (and in a space akin to a rainforest no less) is something of a dream. For the green-fingered types behind Hackney-based plant emporium Conservatory Archives, however, it’s a reality – the company cites its specialties as ‘indoor gardening’ and ‘project plants’ – a pairing as enticing as it is ambiguous.
Unsurprisingly, the resulting Instagram account they keep makes for irresistible scrolling, combining interiors inspiration (particularly for those keen on transforming their windowsills into miniature gardens, and their bathrooms into greenhouses) with a layman’s education in plant species, names and care. Never again will we be able to conjure excuses for an unimaginative arrangement.
Brooklyn-based florist Nicolette Camille Floral’s delectable Instagram account marks the difficult-to-master moment where chic, contemporary and unexpected arrangements and Dutch still life paintings collide. There are dark, moody backdrops, luminous blooms that seem too vivid to be real, research trips to iris gardens and the occasional table spread, too – and all curated into a grid in which no colour is too bright, no vase too full, no light too muted to draw out the quiet beauty of her compositions. Celebrated Dutch floral still-life painter Rachel Ruysch herself would be green with envy.