This playful stop-motion animation accompanies the new gentlemen’s fragrance Sartorial from one of the finest, quintessentially English perfume houses, Penhaligon’s. Illustrator and animator Quentin Jones (who also created AnOther’s Chanel Particulière animation), set her imagination loose to explore the story behind Penhaligon’s latest fragrance, created by master perfumer Bertrand Duchaufour and inspired by the myriad scents of the workroom at Norton & Sons – bespoke tailors at No. 16 Savile Row. Featuring Duchaufour and a cameo appearance from Norton & Sons owner Patrick Grant, its playful cut and paste feel reinforces Sartorial’s new take on a classic Fougère: “The traditional notes of oakmoss, tonka bean and lavender have been exquisitely stitched together with woods, ozonic and metallic effects, leather, violet leaf, honey and spices to create the perfect illusion of a tailor’s workroom.”
Text by Lucia Davies
Sartorial will launch in the UK on 11th October 2010 and will be available in Penhaligon’s boutiques, concessions and online at www.penhaligons.com
