“It’s a way of bringing a fashion shoot alive in a moving image way”, explains Jefferson Hack in our second behind-the-scenes look at KM3D-1. The AnOther's Editor-in-Chief emphasises the “big wow moment” he endeavoured to create using the “universal” icon Kate Moss, an “exciting story” and the “latest technology”. Although 3D is not a new technology he says, being able to use it through the iPad and web allows people to engage with this magical three-dimensional fashion film globally, in a fast and easy way.
Text by Lucia Davies
