On The Phone at Fashion Week by Benjamin McMahon

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On the Phone at London Fashion Week S/S15
On the Phone at London Fashion Week S/S15Photography by Benjamin McMahon

We consider fashion week's most ubiquitous tool: the mobile phone

While the definite history of the fashion show remains obscure, there is no doubt that we have come a long way since the boutique ‘fashion parades’ that took place in Paris saloons during the early 20th century. In the 21st, Fashion Week has become an instantaneous, digital spectacle, one in which you are only as good as your hashtag. We asked photographer Benjamin McMahon to take a candid look at fashion week’s most ubiquitous tool: the Mobile Phone.