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Men's Fashion / Collections Digest

London Collections: Menswear on a Disposable Camera

Unique documentation of men's and women's fashion collections

London Collections: Menswear S/S14
London Collections: Menswear S/S14 Photography by Freddie Bonfanti

Candid model moments, denim silhouettes and big quiffs. Photographer Freddie Bonfanti documents the London Collections: Menswear with a disposable camera...

There's a unique quality to pictures taken on a disposable camera. Snapshots feel like they were taken in the 1990s and left in a desk drawer. This season, photographer Freddie Bonfanti attented the London Collections: Menswear with a stash of disposable cameras, exclusively for AnOther, capturing his favourite catwalk looks and candid moments backstage.

The earliest form of the disposable camera came in 1949 when a company called Photo-Pac produced a cardboard camera which shot 8 exposures, and was then mailed-in for processing. Yet the camera was expensive and only used occasionally. A cheaper alternative came courtesy of H.M. Stiles which incorporated a 35mm film in an inexpensive enclosure. The disposable camera we know today was developed by Fujifilm in 1986.

The resulting images give a unique documention of the Menswear collections. "The return of McQueen and Burberry, Savile Row takeover at Lords cricket ground, West Side Story Sibling-style and Topman's luxe cowboys… this season LC:M showed off the very best of British," says Another Man editor Ben Cobb.

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